Wild confidence is reputed to have a certain ineffable something, but that’s all anecdotal—and quite possibly a placebo effect. What I am sure about is that historically, “naturally” sourcing confidence definitely hasn’t made things better for the wildlife involved. For decades, countless animals were rendered ambivalent and indecisive, unable to maintain their long-standing livelihoods—many a mighty species reduced to relying on the steady supply of food promised to them in exchange for their confidence.