It’s been a while since I saw this TV ad in a showcase of award-winning commercials, but I still find it amazing how it tells a story with just Google searches, music and background sounds in under a minute. An interesting take on how our relationship with technology can be (and often is) interwoven with our relationships with each other. Starting the commercial with a blank search bar reminds me of just how much information and how many possibilities we can now come into contact with.
Other stories in this SearchStories channel are quite good too. “Graduation” is nicely done.